Have you noticed what happens when you are searching for a DUI Florida lawyer on google. You get a ton of lawyers who promote their services and what they can do for you, but you have no idea if what they are saying is true and no point of reference. If it was up to me, each DUI Florida lawyer would have ratings, profiles, line items about average cost and so on. There are enough negative connotations going around about lawyers these days and it is tough to make an informed decision. So let’s take a look at who comes up here. The first law firm to show up is
Their website is www.richardessen.com
This website looks like they are trying to sell you on something as opposed to really trying to provide a good HONEST quality service. The website is very flashy. These guys have been all over the media and obviously have been able to spend a lot of money on PR. They allow you to view profiles of each lawyer, however does the information they provide really offer what consumers want to hear? Do consumers really care about all the times a DUI Florida lawyer has been published? Who knows, I leave it to the people to decide. One cool thing about this law firm's website is they provide you with a DUI test. Check it out by clicking on the "test your defense" link.
The 2nd lawyer to appear when typing in DUI Florida lawyer is Steven G. Casanova, P.A.
This site is similar to the one above in a number of aspects. The profiles talk to consumers as if they care about how many associations they belong to and how many times they have been published, and they both say nothing about what other past clients have said about them. Now it seems to me that consumers might see a long list of articles and memberships that are associated with each lawyer and be some what impressed, however aren’t there more important things on their minds. Especially since most consumers have no idea what most of the highlighted publications and memberships even are.
There are plenty of other sites that exist when you type in “DUI Florida lawyer” however most of the sites are somewhat similar. I just picked the two above since they ranked #1 & #2 in the organic results. Which means they understand a thing or two about search engine marketing.
This post is intended to show people that the standardized ways of promoting a law practice does not always have to fall in line with what everyone else is doing, or has done in the past. It is important to show people how your practice is different. And these days, on the web, people want to get feedback from other people who have used the services before.
From my experience, which is limited, most people, not all, want to find a lawyer who they can connect with, (i.e. have a decent professional relationship where they can meet eye to eye) will charge “reasonable fees” for their services, and will be there for them if they have questions or want to be informed on the progress of their case. Where does this type of reassurance appear on these sights? Have I overlooked something?
Now I am not saying that these qualities are all consumers want to see, but it is something lawyers should think about when promoting themselves.
If you are a DUI Florida Lawyer, before you write your next profile, think to yourself. Am I here to impress my colleagues and friends, or am I here to show (not tell) how my services can relate to consumers on a more down to earth personal level and how my services differ from the 1000’s of other attorneys out there.
If you are a consumer out there looking for a lawyer, think about what i have mentioned above. Ask the lawyer if they wouldn’t mind putting you in touch with a previous client to talk about their experiences. If the client had a great experience, i am sure they would not mind chatting with you. If the lawyer tells you that speaking to a previous client would be in breach of the client lawyer confidentiality agreement, then just explain to them that you don’t need to know anything about their case, you just want to know their opinion about how you handled them and their case.
